Small things. Fewer headaches.

Hands-free red light for 3 a.m. changes and feeds. Red doesn’t wake the baby, or you.

First batch coming

Spiral notebook for feeds, diapers and naps. Answers “is this normal?” at the pediatrician.

Insulated steel tumbler. Keeps coffee hot through a 45-minute rocking session.

Diaper backpack built like trail gear: MOLLE straps, insulated bottle pocket, wipes port. No florals.

In development

Belt or stroller clip pouch with a pop-top. Draw faster than the blowout.

In development

Waterproof roll-up changing mat with a buckle strap. Tailgate, trunk, trail.

In development

Spare-onesie bag, wipes, disposal bags, sanitizer and a change pad in one pouch. Lives in the truck.

First batch coming

Clips to the pack, dispenses disposal bags, holds your keys and the pacifier.

In development

Two cup holders and a phone pocket. A truck console for the stroller.

In development

Kick mat, tablet holder and organizer for the back of the front seat.

In development

A 4" × 8" magnet for the washer that tells you what every tag symbol means. No more shrunken sweaters.

Keychain multi-tool with the tiny screwdriver every toy battery door needs. Plus scissors and a bottle opener.

First batch coming

Canvas tool roll with the hex keys, drivers and zip ties for cribs, bikes and flat-pack furniture.

In development

Protein, fruit, veg, snack: a 4" × 8" fridge magnet so kids pack their own lunch.

Four chores for every age from 2 to 15. Big 8.5" × 11" fridge magnet with boxes to check off.

Detangler, no-snag elastics, clips and a card that teaches the ponytail, braid and bun.

In development

Engraved leather tray for keys, wallet, pacifiers and the stray Lego.

In development

MWB on the chest, BOSS on the back. Pair it with an INTERN tee for the photo.

The kid’s half of the set. INTERN on the back, still learning the ropes.

INTERN tee in toddler sizes. Newest hire on the crew.

Embroidered MWB on a retro trucker. Five colours, snap back.

The flexed arm, the bottle, the truth. Soft cotton tee in four colours.

Heavy twill grill apron with pull temps, a steak doneness chart and kitchen conversions printed right on it.

The kid’s match for the Crew Chief, with the crew rules on the front.

In development

The bearded-dad badge for the cooler, the toolbox or the laptop. 3" or 4".

Rugged tag for the Dad Pack with the packing checklist on the back.

In development